Mel's Digital Marketing Experience
2021 - 2022
BARAKONG BANAYAD
Graphic Designer, Content Strategist,
Social Media Manager
EXPERIENCE
Back in 2021, during the quiet chaos of the pandemic, my sister opened a small coffee shop called Barakong Banayad. I was assigned to help by designing the visuals, managing the social media, and building a brand that felt warm, local, and real. I didn’t know it then, but that experience sparked my love for creative strategy and digital storytelling. Since then, I’ve grown as a graphic designer, content strategist, and social media manager, still driven by the same passion to connect people through meaningful content.
FEB 2025 - MAY 2025
BANUBE CHEESE CRUNCH
Graphic Designer, Content Strategist, Social Media Manager, Sales and Marketing Specialist
During my final year in college, while most were gearing up for internships, we were assigned to a student-led business concept called Banube Cheese Crunch. It wasn’t just a thesis, but it was our version of the real world. I took the lead in digital marketing, crafting our online presence, designing content, and building strategies to connect with our audience. Acting as both the social media strategist and marketing lead, I learned how to blend creativity with consumer insight. That project didn’t just teach me marketing it taught me how to communicate value, connect communities, and bring a brand to life from scratch.
EXPERIENCE
2021
INDIE'S FREELANCING SERVICES
Graphic Designer, Content Strategist, Social Media Manager, Editor, Transcriber
During the pandemic, I took a gap year from educational duties, and tried freelancing on multiple platforms. My proficiency in social media management, copywriting, graphic design, content strategy, brand development, and consumer insight, has helped me develop a strong understanding of storytelling and visual design, which allows me to create impactful and engaging brand experiences for my clients.
EXPERIENCE